Monthly Archives: November 2013

Social Media Policy is Comin’ to Town…

Sorry, now that it’s past Thanksgiving, I couldn’t resist the holiday pun… It’s been a crazy couple years in the PR industry. While we millennials were preoccupied domesticating the newest technology, PR companies got the rug pulled out from under them with the rise of social media. Or so I learned at my summer internship. […]

Selfie, the Self I See

With a few quick taps on a screen, I get my iPhone front facing camera on me. I study my image for a few seconds to assess my face—do I look tired, how’s my skin, is my eyeliner still okay, how is the lighting—before making the appropriate adjustments. For Asians like myself, it’s always best […]

Social Media and Public Relations Notes

Main argument/Purpose- Breakenridge’s book promotes the use of social media in public relations and teaches the average social media user and PR professional why they should be familiar with certain media platforms to use for business. How do you think the approach of your book’s author can be understood in terms of Baym’s 4 major […]

Social Media and Public Relations NOTES

What Public Relations is about: Handling communications in the public spotlight Be a propelling force, leading the charge, a change agent Influence what others are saying about the company through talking to media, customer and consumer Be informed on all fronts Identify, manage and guide all communication over the internet and through social media channels […]

Social Media And Public Relations Notes

Summary: The purpose of the book is to help those already within the field of PR make the transition from a traditional method to a modern one, structured around social media. The book aims to enhance the readers skills and practices based on the technological environment that governs communication today. -An expertise is expected but […]

Instagram Power Notes

  Ch. 1—The Mobile Native · August 2013, Instagram passed Twitter in number of daily active users · Over 50% of top brands use Instagram Ex: Ben & Jerry’s, ask customers to interact with their Instagram by uploading and hashtagging pictures · Mobile devices are the “new place to be” in the “marketing battlefield” (3). […]

“Social Media and Public Relations” book notes

SOCIAL MEDIA AND PUBLIC RELATIONS, Breakenridge PR PRACTICE #1: THE PR POLICYMAKER -helps the company, employees, public join conversations the right way and engage in a safe environment created for learning and sharing (Trolls, Philipps) -getting ready for policy development: social media audit to identify any challenges or problems within a brands current program/ helps […]