What better way to express your (sometimes unpopular) opinions than to post them up using 140 characters to your very own Twitter page? Many celebrities and high-profile individuals use Twitter in order to communicate with fans, promote their shows or product, or to simply express themselves. These social networking sites (SNSs) that have been popping up left and right give any individual the opportunity to create a voice for themselves. One individual that makes the most of his Twitter account is electronic dance music producer Deadmau5, pronounced “dead-mouse.”
Deadmau5 is known for having extremely strong opinions when it comes to his Twitter page. He fires shots at all different kinds of artists, from fellow electronic music producers to the likes of Justin Bieber and Lady Gaga. In Marwick & Boyds‘ “I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience,” they say that we tweet based on our imaged audience, even if we know who they are. This imaged audience is often times our ideal reader, which people will usually describe to be someone just like themselves. However, with this in mind, it is safe to assume that Deadmau5 does not follow this idea. With tweeting based on our imagined audiences, the idea of context collapse comes into play, which essentially means that the user will tweet to the lowest common denominator in order to avoid any type of controversy. In the examples that will be shown from Deadmau5’s Twitter feuds will further exemplify the differences in which Deadmau5’s Twitter identity is further explained.
While Deadmau5 gives fellow producers a hard time on Twitter, he also backs them up depending on the situation that are at hand. For example, Michael Woods, another electronic music producer, was spinning in a South Korean club when our beloved (just kidding) Justin Bieber jumped onto stage and demanded that the producer play some hip hop. Mind you, Michael Woods is a pretty built, buff individual, so for this scrawny little Justin Bieber to come up to him and dictate what he wanted to hear was probably not a smart move on his part. Bieber ultimately ended up punching Woods’ manager in the face before running off after Michael Woods told him to “F*ck off and put on a shirt.” Of course, what is Twitter without the “Beliebers,” who came to the singer’s defense, rallying against Deadmau5, who took the situation and added fuel to the fire. An article posted by Gossip Cop titled “Deadmau5 SLAMS Justin Bieber,” included the tweets that Deadmau5 directed towards the Beliebers. Some of them were as follows:
- “Someone needs to turn the Beiber fan replies on my timeline into a drinking game of sorts. Get it on, delta phi!!!” he wrote.
- “F*ck all these f*ckin popstar tw*ts. In Mexico now, we got sh*t to do. 🙂 seeya tonight :)”
- “Remember back in the day when my timeline wasn’t filled with prepubescent c*nt rage? Sorry horde, it’ll pass. Always does.”
- “Ok kids. You got me. I’m just jealous that I will never be able to hire writers and producers to make me a chart topper. That’s about it.”
Clearly, Deadmau5 does not tweet to please his readers; he tweets his opinions and what he wants to tweet in order to get his opinions across, and if there is negative feedback, he doesn’t care enough to do anything about it. Anthony Giddens’ “The Reflexive Project of the Self” talks about the authenticity of someone’s self-image, and Deadmau5 has a strong presence on his Twitter. It’s not just that he is vocal and speaks his mind; that is what his Twitter is known for. Multiple accounts of Deadmau5 blowing Twitter up with his unpopular opinions and remarks can be found when simply typing “Deadmau5 Twitter ” in Google.
Another Twitter incident that occurred was between Deadmau5 and Tiesto, another electronic music producer, when Deadmau5 called Tiesto out regarding ACER advertising. Tl;dr, Tiesto fires back and asks when Deadmau5 is getting married. A little bit of background: Deadmau5 proposed to Kat Von D, tattoo artist, via Twitter, and the engagement was later terminated.
Deadmau5’s realness is somewhat refreshing; instead of trying to constantly pleasing the crowd, he keeps it real and says what other producers or people are too scared to say. Perhaps we could take a few pointers from him, to tweet our own opinions regardless of the consequences at hand.