How to Not Suck at Social Media – A Beginner’s Guide for Business is a book written for small businesses owners who need to set up a social media presence.
It starts out by setting up four basic goals to becoming a social media rockstar:
– Don’t suck
– Engage with your current and prospective customers
– Build your “tribe”
– To Network, damnit!
1. Not Sucking
Perhaps the most subjective and yet the most important. “Social media is about building relationships.” “It’s better to be an established, experienced player on the field than to be a rookie on the defensive.”
2. Engage with your current and prospective customers
“Customers: anyone that you want to be interested in your business, your cause, or your blog.” – Readers, followers/members, people who may want to buy your product.
3. Build your “Tribe”
Tribe: “the amount of people who you have an influence on across social media channels.”
“It is enough to just take a genuine interest in the people that choose to follow you.”
4. Network, Damnit!
Seems easier in person, more genuine than “so what do you do?”
This section goes over the social media platforms which a small business should be present on.
– Twitter – Radio test: a scenario where you imagine that you’ve been given 5 seconds to speak on the radio to a massive audience and you had to relate your domain name, or your twitter handle, or your facebook page, in 5 seconds.
– Google +
– Should other social media platforms be discussed here? Foursquare and Vine seem like relevant additions.
1. Separate you, the person from you, the business/blogger
– Dont heavily promote your business to your current social network
– Dont heavily promote your personal life to followers of your business of blog
– Should funny jokes be posted? “What will this do for my business?”
2. Never use the hard-sell
– Social media is not the place for a hard-sell. FB & Twitter should be used to interact and engage with those who follow you online.
3. Show interest in your followers
– People aren’t likely to rush in and follow you. Show a genuine interest in what others are posting.
– It can be as simple as hitting the “like” button on someone’s status or RTing, or commenting.
4. Bring value to your followers
– people should find your updates helpful, useful, entertaining, or funny.
5. Share just a little bit of you, the person
– Don’t become a faceless business.
6. Post frequently, but don’t overdo it
– Fine line between looking alive and spamming the crap out of your followers
Google Reader, Feedly, Flipboard, Buffer, Hootsuite
Are RSS Feeds still relevant today? Google Reader was discontinued because of the diminishing use of RSS Feeds.
Building success is not an overnight story.
Why does the author choose to cover RSS feeds? I believe this section should be redone to focus on social media managing applications, such as hootsuite. I question why RSS feeds are still relevant in a time where one can get nearly the same type of content through following brands on social media platforms.
The Author could include thoughts on the ideal reader, content collapse, nightmare readers from Marwick & Boyd in terms of composing content that should be posted on social media platforms.
The author discusses his own version of social grooming, or caring for relationship through social media by giving the importance of connecting with one’s audience. Discussing weak, strong, and latent ties would also be an interesting point to add.
I believe this is a very basic guide towards starting up on social media and probably aimed at those of older audiences who are not familiar with the basic platforms. As discussed in the conclusion, it would be interesting for more depth into the times that content should be posted and etc., but I understand the author’s reluctance to go into this much detail if he is only trying to cover the basics.