“How to NOT Suck at Social Media” Notes

The best word to describe this book is: basic. What the author, Malcolm McCutcheon’s, sets out to do is teach different business how to successfully perform and expand their businesses using different social media platforms. Instead, he essentially gives a very basic guide on how to set up each social media profile following his five important key factors. Although this was all common sense to myself as well as I assume everyone else in my group, I could see the book definitely helping to educate an older generation that is completely out of touch with social media etiquette.


      1. Don’t suck

  • Social media is not like “shamwow”
  • It is about building relationships
  • Having a dialogue with your followers
  • It is not a choice, if you have a brand, you will be on some type of social media

2. To engage with your current and prospective costumers

  • Customers = “anyone that you want to be interested in your business, your cause, or your blog”
  • For a blog customers = readers
  • For a cause, customers = followers/members
  • For a business, customers = “people who may or may not buy your product or service, if you were to try to sell it to them. Which you won’t do”
  • Treat them like friends
  • Rule of thumb – “treat the person on the social media channel as you would when you meet a new person in real life

3. To build your “tribe”

  • Tribe = how successful you are on social media
  • Large tribe can be more powerful than an expensive ad campaign
  • Be the popular kid
  • It can be simple: Like, retweet, comment, create discussion
  • Key= “Take a genuine interest in the people that choose to follow you, you will eventually become the popular kid”

4. To network, dammit!

  • Self explanatory

Set Up

  1. Facebook page
  2. Twitter
  3. Goggle+
  4. Youtube
  5. Linkedin
  6. Pinterest
  7. Instagram
  8. Yelp

Key Tactics

  1. Separate you, the person from you, the business/blogger
  2. Never us the hard-sell
  3. Show interest in your followers
  4. Bring value to your followers
  5. Share just a little bit of you, the person
  6. Post frequently, but don’t overdo it

All in all, there are a few things that overlap when comparing this book to our class readings and conversations.

1. Strong ties/weak ties/latent ties

2. Context Collapse

3. Front Stage/Back Stage

4. Self Branding



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