Notes on “How Not to Suck at Social Media”

When reading this book, the biggest concern that I came across was the reliable/credibility of the author because I checked the author’s social media platforms especially Twitter, on which he has two profiles (one for business and personal), both of the accounts had less than 200 followers. 

Interestingly, it comes with the nature of the territory of social where everyone now feels that they are authoritative figures on the platform because one is so engrained with it, though it may seem obvious to the user– they may not be the supreme authority to speak about an issue if they themselves do not have a large audience to support one’s claim in the book and title.


Another question I came across was: Does followership matter and is it the end all figure to show success on social media?

Some questions answered from the activity in class:

Quick Summary of this book’s purpose/argument: This book is a very basic book for novice social media platform users to introduce them to soical media platforms and basic practices.

Which is this book out of Baym’s four major social discourse of new tech?One or more? When reading this book, it seemed that this book was more a instructional book on how to et started with social media platforms across multiple platforms and getting content to share via signing up for RSS feeds. However it seemed that it was the closest to Social Constructionist of Technology because the book was attempting to teach people to wield the power of social to elevate their social capital of their business of self brand. It did not mention any means of the user attempting to make changes to the social platforms but rather how they can use the technology to boost their social standing.

Who do you think is the audience is for your book? Does this affect what topics are addressed in the book and how these ideas are talked about? The audience definitely not for readers that are like the writer– which are usually ideal audiences on social media. The book is written for people who have never used social media before. These people are probably much older, in their 50-70 years, Middle American, suburban and very unaware of technology. Therefore it is questionable that this particular author is writing this book, because it seems like he’s writing as if he is a professional when in fact his own efforts on social are not impressive.

Are there topics or concepts from earlier in the semester that would be productive to bring into converstation with this book or to make its author aware of?

– Self branding

– free labor

– Idea of everyone thinking that they are expert in something that they use everyday. That informational skew.

– Social ties



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