How to Not Suck at Social Media Notes

Malcolm McCutcheon’s How to Not Suck at Social Media is a guide for businesses on how to build an everlasting social-media presence. There is a heavy emphasis on social ties and performativity.

NOTES:

  • A lot of businesses suck at social media
    • AT&T September 11th tweet
  • Take off your marketing hat, put on your networking hat.
  • When it comes to businesses on social media, rules of real-world socializing apply. 

Goals

1.To not suck

     a.Social media is all about building relations. Having a dialogue with your followers like they were actual people.”

2. To engage with your current and prospective customers

      a. It’s better to be an established, experienced player on the field than to be a rookie on the defensive.

3. Treat the customer online like you would meeting them in real life.

4. To build your tribe

       a. Tribe= the amount of people who you have an influence on across social media channels

       b. Take a genuine interest in those who chose to follow you

5. To network, damnit!

 

“Social media is all about building relations. Having a dialogue with your followers like they were actual people.”

 

SET UP

  1. Set up a Facebook Page.
  2. Next is Twitter.
  3. Then Google+
  4. Youtube
    1. Don’t merge Youtube with google.
    2. LinkedIn
    3. Instagram
      1. Include some personal touches
      2. Yelp

 

Social media networking is about building relationships through shared interests, not selling things.

 

Key Tactics of Social Media Strategy

  1. Separate you, the person from you, the business/blogger
    1. Don’t promote your business on your personal sms
    2. Vice versa
    3. Never use the hard-sell
    4. Show interest in your followers
    5. Bring Value to your followers
    6. Share just a little bit of you, the person
    7. Post frequently, but don’t overdo it

 

Conclusion

  • Be patient and consistent

 

It seemed to have a lot of plugs for McCutcheon’s company Bossa Nova Interactive.

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