Instagram Power Notes

Criticisms

  • Miles does not have an imagined audience (supposedly for work-at-home marketers, but the book is the lowest common denominator. He’s trying to reach everyone.)
  • Quantitative Over Qualitative – Miles preaches that it’s important to have a lot of followers, likes, comments, etc., but he doesn’t thoroughly explain why they’re important. What is the value of a like or a follow? What does it mean?
  • Marketing perspective but no cultural perspective.
  • Social media is constantly changing, but the book doesn’t take account of that. It claims that the steps are set in stone, so it basically set itself up for obsolescence.
  • Missed opportunity to talk about performativity. If social media is a performance of identity, then when instagramming you have to think about what kind of pictures would help users perform the identity they’re striving for.

Positives 

  • Helpful for a specific market – older generation. People aged 40+
  • Great for beginners. Goes in-depth about how to set up and start using Instagram.
  • Backstage vs. Frontstage
  • Helpful at a basic level. Good guidelines, but not set in stone.

About Author Jason Miles:

  • Author of Craft Business Power, Email Marketing Power, and Pinterest Power
  • Vice President of Advancement at Northwestern University
  • Co-founder and marketer at Liberty Jane Clothing (online store for American Girl doll clothing)
  • Blogger at marketingonpinterest.com (just a regular blog, not really official)
  • 2, 175 Twitter followers
  • (other note: Liberty Jane Clothing has around 30k fans on Facebook, 9k pinterest followers, and 3k instagram followers)

Primary Audience:

  • Small business owners
  • “Work-at-home marketers”
  • Better for small businesses that sell a product (B2C) rather than services
  • Generation X, born between 1965 and 1980
  • Don’t have much knowledge of how to use social media

Relatable Readings

  • Zizi Papacharissi’s “Without You, I’m Nothing: Performances of the Self on Twitter”
  • Marwick and Boyd’s “I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience”
  • Dobson’s Heterosexy and Grotesque

Main Type of Discourse – Technodeterminism 

  • We must learn social media because technology is “changing the world”

Topics

  • Social Etiquette (when, how often, and how to interact using likes, follows, and comments)
  • “Backstage” or inside look that Instagram provides
  • Backstage vs. Frontstage approach to Instagram
  • Hashtag communities
  • Media-centric SNS (focuses on images/content)

Instagram

  • First SNS born exclusively on mobile
  • Immediacy of Twitter and half-life quality of YouTube
  • Focus on media (visual)
Advertisements

One comment

  1. […] or have a more honed focus instead of attempting to cover everything in just two hundred pages. Victoria also felt that generally, the book was helpful in a basic level and that they act as good […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s