Notes on “How to NOT Suck at Social Media”

Notes on “How to NOT Suck at Social Media” By Malcolm McCutcheon

Purpose: This book’s purpose is to explain how businesses should manage their social media on different social media platforms. It also emphasizes  how businesses should keep separate their personal profiles and those of their actual businesses.

Audience: This book is most likely aimed towards an older audience with the intention to use social media for business purposes and building a brand for themselves, such as businesses and marketers. Therefore, the audience affects what topics are addressed in this book and how these ideas are talked about because these topics focus on what is appropriate in terms of what businesses should and should not do on social media, and the emphasis on keeping personal matters separate from business matters.

In terms of Baym’s major social discourses:

1. Social construction: Human interaction shapes technology. Businesses hold the power on social media in terms of what they present and how they present it in order to gain more followers.

2. Social shaping: How social media platforms can enhance one’s business

In terms of relation to class concepts:

1. Weak/strong/latent ties

2. Social capitals/ social grooming

3. Who’s watching whom? Surveillance in terms of business vs. personal

4. Prestige/authenticity

5. Frontstage/backstage


1. To not suck: building relationships in order to strive as a business

2. To engage with your current and prospective customers: customers can be anyone that you want to be interested in your business, your cause, or blog

3. To build your “tribe”: this is a measure of how successful you are on social media, amount of people who you have an influence on across social media channels

4. To network: on social networking sites by creating a profile

  • Facebook: first profile a business should create that will separate the business page from the personal profile
  • Twitter: choosing a short, but easy username that followers can easily find and follow
  • Google +: lets you create a Google authorship
  • Youtube: marketing one’s brand with the power of video
  • Linkedin: a platform that centers around businesses and careers that is crucial for connections
  • Pinterest: allows a business to create a business profile
  • Instagram/Yelp: allows one to portray a personal side to them whilst also maintaining a business side/helps one claim his or her business listing

Key Tactics:

  1. Separate you, the person from you, the business/blogger: don’t let one overlap with the other
  2. Never use hard-sell: hard-sell has the potential to ruin one’s social media reputation
  3. Show interest in followers: investing in followers by simply liking or replying is crucial for a return in investment
  4. Bring value to followers: sharing relevant and interesting material with followers in order to gain attention and create discussion
  5. Share just a little bit of you, the person: slightly showing one’s personal side because a business page that is devoid of personality can prevent the gain of potential followers
  6. Post frequently, but don’t overdo it: there should also be interaction with followers involved

-RSS (Rich Site Summary) feeds: subscribing to RSS feeds allows businesses to post interesting information on a regular basis



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