Notes on “How Not to Suck at Social Media”

Tweet me @AllegraTeteris 🙂

      • the auto-welcome is BAD: impersonal, spammy, & lazy
      • large companies suck at social media because they’re late adopters and see social media as marketing channels
      • nobody wants to be sold to on social media
History of Social Media:
  • people have been using digital channels for social purposes for years
  • the chat room – casual atmosphere; businesses should follow the same real-world social rules that apply in chat rooms
GOALS
  • DON’T SUCK: don’t hard sell; all about building relationships; treat followers like actual people
  • ENGAGE W. CURRENT & PROSPECTIVE CUSTOMERS: treat them like friends but don’t take it too far – treat them like someone you just met in real life
  • BUILD YOUR ‘TRIBE’: your ‘tribe’ is a measure of how successful you are on social media; refers to amount of people you have influence on; build a tribe by looking out for others, engaging them in discussions, liking & retweeting them, and commenting on their posts
  • NETWORK: this is easier to do online than in person
SETUP
  • Facebook: keep personal & business pages separate; if you want to build a business page, you must have a personal page as well; consistency across all platforms is a plus, so start w. Twitter where you have less characters; once set up, invite your friends to Like it
  • Twitter: deliberately forces people to be brief; seriously abused by marketers; The Radio Test – can you clearly tell people how to find you online in 5 seconds or less?; your Twitter name doesn’t have to be easily understood, just memorable; choosing a name – memorable, recognizable, easy to verbalize & tied to what you do
  • Google+: must be on G+ both as a person & as a business; user reviews & +1s affect search engine rankings!; Google Authorship helps you stand out in search results; fill in every field – the more the better
  • YouTube: don’t merge this w. your Google account; if you don’t like making videos, at least make a presentation w. a voiceover
  • LinkedIn: business networking platform; join groups related to your industry
  • Pinterest: not acceptable to hard sell on here; might be able to sponsor a pin in the future but until then, don’t try to advertise; want to pin items that are related to what you do but don’t actually contain your products; build connections through shared interests
  • Instagram: here you can combine personal & business; allows people to see who’s really behind the tweets, posts, etc.; helps solidify relationships online
  • Yelp: major source of reviews
STRATEGY
  • Separate the person from the business: don’t heavily promote your business on your social network; don’t heavily promote your personal life to blog/business followers; have to remain as neutral as possible in business to attract biggest audience
  • Never use the hard sell:; generates results in some areas of sales, but social media is not the place for it; keep it conversational
  • Show interest in your followers: best way to grow your following ; bring value to your followers; don’t share mundane information
  • Share a bit of you, the person: your followers need to get to know you as more than a faceless person
  • Post frequently, but don’t overdo it: use automatic updates but make sure to put in an original post from time to time
TOOLS
  • RSS Feeds: subscribe to these from websites that publish content your users would find interesting
  • Feedly: subscribe to feeds & view them on any device!
  • Flipboard: provides easy & enjoyable way to scroll through all your feeds at once
  • Buffer: helps save & automatically schedule posts to look less spammy; gives the appearance of being active each day; make sure the stories you schedule aren’t time sensitive; post-by-email capability
  • Hootsuite: configure unlimited social media feeds but no post-by-email capability
NOTES FROM CLASS WORKSHEET
  • the purpose of the book is to teach people how to set up & utilize social media efficiently for their businesses
  • this book would fit into Baym’s category of social construction bc it’s a book about how users can use social media for their specific needs
  • this book is targeted to 60-70 year olds; the voice is very simple & doesn’t talk about strategy as much as it just gives instructions
  • Concepts: self-branding: promoting your business in a specific way; could also talk about the Instagram example where he says it is good to let some of your personality show to give a face to the business; free labor: by having people sign up for these accounts & use feeds, they’re volunteering free labor because they are sharing content on behalf of the business; people who get interviewed about this stuff think they’re all experts; social ties: making & maintaining relationships w. customers
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One comment

  1. […] or not through customer reviews” (211).  I agree with this explanation but I, Joey, Jasmine and Allegra  think some arguments such as this one would be more convincing had he incorporated the idea of self […]

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