Every day (or almost every day) I enjoy clicking on a small icon on my phone screen labeled ‘Instagram.’ I am welcomed into pages and pages of photos; some are my friends’ updates on their weekends; others are random popular users posting about their dog (which I gladly follow); still others are my favorite […]

Like any social media analysis there are two things to consider: the content delivered and the approach in its delivery.  Malcom McCutcheon’s How to NOT Suck at Social Media has some solid ideas to consider, but McCutcheon’s approach is far from successful…for me. Before making any more negative comments on the book, I will begin […]

In his book, Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures, Jason Miles attempts to teach readers how to use Instagram as a business marketing tool. While its title solely points to Instagram marketing, Miles’ social media manual focuses on more than just that. Packed into the 234 pages, […]

Malcom McCutcheon‘s How to NOT Suck at Social Media is sort of a ‘how-to’ book intended to help new or older businesses older businesses, who do not have a social media presence, with their entrance into the social media world and guide them on “marketing” their business without really marketing. It’s clear McCutcheon aims to teach […]

Malcom McCutcheon’s How to NOT Suck at Social Media was certainly a book I was excited to read…I mean, I’m a millennial, of course I don’t want to suck at social media!  However, once I began to read the book, I came to realize McCutcheon’s book is more of an instruction manual for social media […]

The good old adage don’t judge a book by its cover aptly applies to the book How to NOT Suck at Social Media albeit with reverse effects because while the cover and title might lead the reader to believe that this book does not suck, one can make a strong argument for the contrary. Suck may […]

Malcom McCutcheon‘s book, How to NOT Suck at Social Media – A Beginner’s Guide for Businesses, is a guide for small businesses to best utilize social media to their benefit. He says that businesses suck at social media because these businesses are the ones are late-adopters and use social media as a means of marketing […]