Tag Archives: book review notes

Book Review: social media and public relations eight new practices for the pr professional

Book’s purpose/argument: This book teaches PR professionals the importance of social media to public relations and the 8 main ways PR professionals can use PR to assist businesses. How do you think the approach of your book’s author can be understood in terms of Baym’s four major social discourses of new technology?:  Baym’s four major social […]

“INSTAGRAM POWER” Notes

Instagram Power: Jason G. Miles  Overarching Points/Ideas Marketer’s guide on how to use Instagram effectively in incorporating into business strategy Includes general 101 for Instagram Draws from his own company (Liberty Jane Clothing) for experience Common Themes Backstage versus Frontstage (Goffman): discusses the importance of showing the backstage of the company to followers to bring […]

“How to NOT Suck at Social Media” Notes

Objective/Audience: To help new businesses/older businesses without a social media presence with their entrance into the social media world and guide them on how to “market” their business without really marketing. To teach them the do’s and do not’s. Also to teach one the difference between their personal social media presence and their professional social […]

Instagram Power Notes

@skybouchard Book: Instagram Power by Jason G. Miles Overall point:  Highlights instagram as a marketing tool for companies and shows how to incorporate instagram into social media strategy How to build your brand through a strictly mobile, visual social media application Teach users the basics of Instagram and how to use them strategically Shows this through […]

Instagram Power Notes

Background of the Book: Jason Miles, co-author of Pinterest Power Twitter Handle of Author: @mrjasonmiles Focuses on how business and companies could use Instagram to market and promote their brands more efficiently. Mainly focusing on his business, Liberty Jane Clothing, for his examples in the book. Instagram is the first application that was solely created […]

“How to NOT Suck at Social Media” Notes

The best word to describe this book is: basic. What the author, Malcolm McCutcheon’s, sets out to do is teach different business how to successfully perform and expand their businesses using different social media platforms. Instead, he essentially gives a very basic guide on how to set up each social media profile following his five […]