Tag Archives: Breakenridge

Social Media and Public Relations Book Review

Deirdre Breakenridge‘s “Social Media and Public Relations: Eight New Practices for the PR Professional” offers many helpful tips and tools to those seeking enlightenment in the ever-changing field of PR in the online world. In writing the book, the author hopes to assist the average public relations professional to change their previously-held views of communication […]

Get with the Social Media

  The book Social Media and Public Relations: Eight New Practices for the PR Professional by Deidre K. Breakenridge does not leave much room for the imagination. Given the step-by-step layout of the book the reader is firmly held by the hand as they are guided into the world of PR 2.0, which now lives […]

Social Media and Public Relations Book Commentary

In Social Media and Public Relations: Eight New Practices for the PR Professional, Breakenridge talks about  8 new practices and roles required for people to be successful within the PR/social media sector. In a total of 160 pages, Breakenridge has put together a set of guidelines, opinions that are designed for the communicators of our […]

Social Media and Public Relations Notes

Main argument/Purpose- Breakenridge’s book promotes the use of social media in public relations and teaches the average social media user and PR professional why they should be familiar with certain media platforms to use for business. How do you think the approach of your book’s author can be understood in terms of Baym’s 4 major […]