Tag Archives: malcom mccutcheon

How to NOT Suck at Social Media Book Review

Malcom McCutcheon‘s book, How to NOT Suck at Social Media – A Beginner’s Guide for Businesses, is a guide for small businesses to best utilize social media to their benefit. He says that businesses suck at social media because these businesses are the ones are late-adopters and use social media as a means of marketing […]

How to Not Suck at Social Media Book Review

In the past decade, social media has transformed into an integral part of everyone’s lives. Whether you are just a student looking to make friends, a fan looking to receive updates about their idol, or a celebrity looking to reach out to fans, social media has been domesticated, as Nancy Baym puts it. While its […]

Book Review: “How to NOT Suck at Social Media”

“How to NOT Suck at Social Media,” written by Malcom McCutcheon, is a brief e-book meant to guide business owners in using social media as a means of enhancing their business practices. Before diving into the contents of the book, knowing a bit about the author allows for a better understanding of his purpose. McCutcheon, […]

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Thoughts On: How to not suck at social media

It has been most interesting to experience the development of social media for the past decade or so. Now nearing the end of 2013, we only see a rise in use and development of features as well as booming sites, apps all trying to serve a purpose: to provide a platform for social community and […]

“How To NOT Suck At Social Media” Book Review

In Malcom McCutcheon’s book, How To NOT Suck At Social Media, the author delves into the many different social media platforms, in hope that business owners will use such outlets in order to improve their brand image and success with consumers.  McCutcheon cleverly breaks down the onset of the book into different goals, which creates […]

“How to NOT Suck at Social Media” Notes

Objective/Audience: To help new businesses/older businesses without a social media presence with their entrance into the social media world and guide them on how to “market” their business without really marketing. To teach them the do’s and do not’s. Also to teach one the difference between their personal social media presence and their professional social […]