Tag Archives: Public Relations

“Social Media and Public Relations: Eight New Practies for the PR Professional”

In a world that is becoming increasingly more digital, the importance of the online world in relation to business has becoming undeniable. With new plans of merging the world of social media with the world of business, professionals look to experts for prescriptions on how to successful integrate new age tactics within traditionally structured model. […]

Social Media and Public Relations Book Review

Social Media and Public Relations: Eight New Practices for the PR Professional by Deirdre K. Breakenridge Social media has become a big field in the business world.  Companies are now realizing that if they want to get their name out there, than they need to be online.  Younger generations have domesticated technologies causing PR companies […]

Get with the Social Media

  The book Social Media and Public Relations: Eight New Practices for the PR Professional by Deidre K. Breakenridge does not leave much room for the imagination. Given the step-by-step layout of the book the reader is firmly held by the hand as they are guided into the world of PR 2.0, which now lives […]

Social Media and Public Relations: Book Review

Whether you’re a “young professional entering the work force of a seasoned practitioner” in the field of Public Relations, Social Media and Public Relations by Deirdre K. Breakenridge is practical resource for helping PR pro’s begin to adopt the usage of social media into their practice in order to enhance their client’s online presence in […]

Social Media and PR Notes

Social Media and Public Relations: Eight New Practices for the PR Professional by Deirdre K. Breakenridge 1-2 sentence summary of the book’s purpose: -the importance of making a social media policy in a company (getting everyone to use it) -making your brand image coherent and working as a team How the approach of the book’s […]