Tag Archives: stiz

How to Not Suck at Social Media Book Review

In the past decade, social media has transformed into an integral part of everyone’s lives. Whether you are just a student looking to make friends, a fan looking to receive updates about their idol, or a celebrity looking to reach out to fans, social media has been domesticated, as Nancy Baym puts it. While its […]

How to NOT Suck on Social Media Book Reveiw

“How to Not Suck at Social Media — a Beginner’s Guide for Business” is a brief introduction to basic social media conduct, tactics, and principles of usage, intended for business owners who just start to establish their social media presence. The author is Malcom McCutcheon, the owner of a digital marketing consultancy called Bossa Nova […]

Book Review: “How to NOT Suck at Social Media”

“How to NOT Suck at Social Media,” written by Malcom McCutcheon, is a brief e-book meant to guide business owners in using social media as a means of enhancing their business practices. Before diving into the contents of the book, knowing a bit about the author allows for a better understanding of his purpose. McCutcheon, […]

“How to NOT suck at Social Media” Book Review

In Malcolm McCutcheon’s How to NOT Suck at Social media, he covers what he considers the basics in using social media to promote, develop and create business for your brand. The overall structure of the book consists of four goals to abide by (Don’t suck, Engage with customers, Build a tribe and Network), a step […]

Book Review: “How to Not Suck at Social Media”

The title of Malcom McCutcheon’s book, How to Not Suck at Social Media: A Beginner’s Guide for Businesses, speaks for itself; it really is a beginner’s guide. However, it is not too helpful in the “how not to suck” department. My blog group came to an overwhelming consensus that this book is meant for an […]

“How to Not Suck at Social Media” — Malcolm McCutcheon [REVIEW]

In Malcolm McCutcheon’s book “How Not to Suck at Social Media,” the short and rudimentary guide to starting up one’s social media accounts for one’s small businesses or even one’s self brand was quite deceiving from the glance of its the bold title of the book. The premise of the book followed similar narratives of […]

Thoughts On: How to not suck at social media

It has been most interesting to experience the development of social media for the past decade or so. Now nearing the end of 2013, we only see a rise in use and development of features as well as booming sites, apps all trying to serve a purpose: to provide a platform for social community and […]